It is undeniable to admit that pop music is changing with the times. Despite the genre being around since the 1950’s and having iconic artists such as Prince, Madonna, and the Beatles set the scene – newer artists in 2018 are rising in popularity and changing the face of pop music due to their energetic personalities and unique ways they’re approaching their music.
Pop music doesn’t have a defined music genre it follows. Instead, it’s a term that is used in reference to some of the most popular hits that are featured globally. It can range from country, rock, or even hip-hop/RNB. However, in today’s time, pop music is constantly changing, and the artists are the main reason why.
Since around 2010, rising pop artists have begun to develop more unique quirks and personalities to promote themselves and their music. To put it simply, to have music be considered pop music, artists had to start thinking out of the box to have people drawn into their music, no matter the genre.
One of the first modern-day artists, Nicki Minaj, incorporated this idea fully, which incidentally lead to her overall success of having 16 of her singles, and featured songs, appearing on Billboard’s top 50 lists on multiple occasions. However, her main reason of success, other than her music, is derived from her personal uniqueness. She was known for her overall colourful style and her unapologetic behaviour of not meeting the norms. Though, she has not been the only artist who have done this. If you can recall, Lady Gaga has been known to incorporate the same behaviour, even going as far as to call her fans “Little Monsters”. While these acts may be seen as unimportant, popular pop artists have been doing this for years – the only difference is that modern artists are pushing the boundaries of adding their own unique flair.
Now in 2018, it is almost impossible to find a pop artist that doesn’t have their own unique personality. For example, Taylor Swift is known as the sweet singer who music is based off on her personal life, while Cardi B is known as the unapologetic women from the Bronx who has risen to success because of her outgoing personality that is shown through her lyrics.
While pop music will always have it classic roots that were set by great artists in the 1950’s through the 1980’s, the new wave of pop artists are changing the history of pop in a favourable way. While still giving their respects to the iconic pop legends that helped set the foundation of the genre many decades ago.
When pop music was becoming popularized in the 1950’s, artists did not have social media to help promote their music and gain their followings. However, in more recent years, social media platforms have been used by artists to connect with their fans while showing their upcoming music as well. Some of the more popular social media platforms: Snapchat, Instagram, Facebook, Twitter, and YouTube – are used by artists of all ages and genres, and it’s been shown on multiple occasions that this advancement in technology has affected pop music on a large scale. These platforms have helped artists generate exposure to show who they truly are, which is a known factor in how they became such well-known pop artists in the first place.
As of 2018, the numbers show that pop music is constantly changing and shows no signs of slowing down in the upcoming years. While more artists are being their unique and authentic selves and using social media platforms to promote themselves and their music – pop music is bound to become a concept that everyone, no matter the genre they prefer, can appreciate globally.